Marketing Manager


Industry: Automotive  |  Posted Date: 11-12-2018

  • Product pricing and costing analysis to achieve the highest revenue and profitability as possible while maintaining and enhancing market share.
  • Provide analysis, recommendations, and tools to assist the CEO in developing and executing a strategy for the market segment. The strategy consists of a plan that delivers profitability, market position, and cost reduction efforts. The strategy considers customer needs, value analysis, and financial impacts.
  • Develop relationships and data sources (internal and external) to provide in-depth market and product knowledge and to provide recommendations to the CEO.
  • Perform marketing functions by providing reliable market data and information to the commercial organization, assisting with the development of the business plan, volume and revenue forecasts and other marketing support to achieve the short term and long-term business objectives relating to volume, revenue and margin.

·         Analyze marketing programs and adjust strategy and tactics as necessary to increase effectiveness.

·         Plan and conduct market research to identify opportunities for increased sales.

·         Manage development, production, and distribution of promotional and collateral materials in collaboration with the Sales Manager to support sales and marketing programs.

·         Plan and oversee execution of promotional activities including print, electronic media, trade shows, direct mail, displays, and signage.

·         Review analysis of marketing surveys and provide post-event market reports, analysis, and regular status reports to the General Manager on all programs.

·         Maintain customer database and approve the use of internal and external mailing lists.

·         Manage the marketing budget. Negotiate contract terms with outside agencies and suppliers.

·         Communicate with outside advertising agencies on ongoing campaigns.

·         Maintain and develop sales staff and their professional and technical knowledge by recruiting, selecting, orienting, and training employees, and by providing educational opportunities.

  • Develop, track and manage new business opportunities.


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