Deputy General Manager Modern Trade

Dubai, United Arab Emirates

Job ID: 340923000009643020  |  Industry: FMCG/Foods/Beverage  |  Posted Date: 07-11-2019

The Deputy General Manager’s key responsibility is to drive profitability and deliver on the revenue and share KPIs, initially, for the UAE market and, subsequently, for the remaining countries in the GCC.  His key responsibilities would be as follows:


 -Identifying business opportunities within the respective area


-Developing and managing strategic customer alliances and development of long-term customer relationship, to achieve key customer satisfaction goals. 


-Preparing sales strategy & growth plans in line with business strategy. Responsible for the implementation of key account plan for customers and achieving business results and sales quotas.


-Selecting, leading and developing the key account sales and professional team in the UAE.


- Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy.

- Lead resource for planning portfolio growth initiatives with accounts, assortment planning, launch planning and execution, development and execution of joint business plans.

- Category management and Promotion planning.

- Monitoring performance and taking corrective actions

- Achieving consistent growth by managing various internal and external stakeholders

- Work within allocated promotional cost and ensure effective spending in driving sales and brand building.

- Lead resource for planning and negotiating for in-store activation, merchandising, sell-out plans with the accounts

- Negotiate favorable annual trading and logistic contracts with retail chains

- Provide trade information, competitor's activities and market intelligence to company

- Manage Accounts receivables, Responsible for debt collection and resolve all long outstanding debts.

- Resolve customer's trade issues, complaints and operational matters.

- Manage the workforce across the Modern Trade channel

- Work closely with Key Account Managers in achieving company's objective and vision.


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